Problem: Global grocery retailers have acquired a dominant market share and high concentration. They have increased influence over manufacturers and consumers and subsequently limit consumer choice and command control over pricing. Manufacturers have been forced to optimize for the retail supply chain, not quality, and spend 17% of their costs on trade marketing directed on retailers and wholesalers, not consumers.

The INS Solution: The only global decentralized online manufacturer-to-consumer platform, enabling consumers to purchase directly from manufacturers without the intermediation of retailers, powered by a self-regulating community of consumers and manufacturers. Our smart contracts enable manufacturers to run bespoke loyalty programs and reward their customers in INS tokens.

How the INS ecosystem will work: All manufacturers will be able to list and sell products directly to consumers, gain customer feedback and reward loyal customers. Blockchain and smart contracts are used to make the supply chain more efficient, trims costs, and power loyalty programs. The INS ecosystem is planned to be deployed in the largest cities around the world with all the necessary infrastructure to make it operational.