The blockchain software company BitBoost was formed with the explicit purpose of developing a decentralized marketplace. BitBoost is launching its application «The Block», which is a decentralized e-commerce platform based on the Ethereum blockchain's smart contracts protocol. The Block recreates the global infrastructure of major
e-commerce corporations, such as eBay and Amazon, entirely in code.

Due to its decentralized nature, The Block offers significant advantages over traditional, centralized e-commerce platforms and opens up the rapidly growing marketplace to new business and user segments. It allows anyone to list items for sale, to set up a store, or to make a purchase. At the same time, The Block contains powerful tools to facilitate both the user experience and to protect customers and merchants. These tools include instant search, escrow, and customizable filters to screen items illegal in certain jurisdictions. A reputation system is under development. Centralization has been removed from the trading process – allowing for radically lower fees, a high
degree of privacy, and zero censorship.