CloudMoolah is an aggregated payment system which combines popular localised payment methods such as Telco Top-up cards, prepaid cards, e-banking and the new MOO token. It also enables game developers to collect in-app revenue from gamers who do not own credit cards.

In Southeast Asia, the credit card penetration rate is less than 3%. To access this market, game developers used to take months integrating multiple Software Development Kits (SDKs) with local payment companies.

Now with a single CloudMoolah integration thru the Unity Editor, it takes less than 10 minutes for game developers to access more than 100 million gamers in Southeast Asia from more than 500,000 retail point of sales.

This addressable market is projected to be worth US$4 billion by 2022.